Identify Your Church’s Needs
Step 1 – For A Successful Church Capital Campaign
A church capital campaign begins with a crucial first step—identifying your church’s major needs. These are the projects, programs, and improvements that exceed your annual operating budget and require special funding. Properly identifying these needs ensures your campaign is focused, achievable, and aligned with your mission.
How to Identify Your Church’s Major Needs
1. Conduct Regular Assessments
- Review your church’s programs, services, ministries, facilities, and personnel needs.
- Pay attention to recurring concerns raised in leadership meetings, congregation feedback, and financial reports.
2. Formalize Needs in Long- and Short-Term Plans
- Clearly define these needs within your church’s strategic planning.
- Ensure they align with both immediate priorities and future growth objectives.
3. Ensure Compatibility with Mission & Membership
- The needs should reflect your church’s values and serve your current and desired congregation.
- Consider how these improvements will strengthen your ministry and outreach.
4. Categorize Needs: Ongoing vs. Occasional
- Ongoing Needs (e.g., staff salaries, routine maintenance) should be funded through annual revenue, fees, and regular giving.
- Occasional Needs (e.g., building projects, major renovations) require special fundraising efforts like major gifts campaigns or a church capital campaign.
Identifying and prioritizing your church’s needs is the foundation of a successful capital campaign. A well-planned approach ensures your church remains financially sustainable while expanding its ability to serve.
“Where there is no vision, the people perish.” – Proverbs 29:18
Download Today Step 1 – For A Successful Church Capital Campaign Identify Your Church’s Needs
