Prepare to Launch Your Capital Campaign

 

Step 8  For A Successful Church Capital Campaign

Get Ready to Launch Your Campaign

You’ve laid the foundation with your feasibility and planning study—now it’s time to get your campaign underway. This step is all about organizing your efforts, securing the right expertise, and fine-tuning your message.

Bring in a Campaign Specialist

The first and most important step in launching your campaign is to hire a church capital campaign specialist. Ideally, this should be the same firm that conducted your feasibility and planning study. Why? Because they already understand your church community and have gathered valuable insights—who your key leaders and donors are, what motivates them, and any concerns they may have. This knowledge is critical for shaping an effective campaign strategy.

Refine Your Case for Support

Your case statement is the core of your campaign communications. Now is the time to refine it using feedback from your planning study. It should:

  • Address key questions and concerns raised during the study.
  • Include a compelling campaign theme that reflects your mission and vision.
  • Set clear, achievable goals that are both aspirational and realistic.
  • Feature a gift chart outlining the giving levels needed to reach your goals.
  • Offer giving options designed to inspire generosity.

Develop Campaign Branding & Materials

Work closely with your campaign firm to create consistent, impactful branding, including:

  • A campaign logo.
  • Printed and promotional materials such as brochures, pledge cards, and mailers.
  • Digital content for your website, emails, and social media.

Create a Clear Campaign Plan

A well-organized campaign runs on a clear plan. Your church campaign specialist will have the tools and expertise to help you develop your:

  • Campaign overview.
  • Organizational chart defining roles and responsibilities.
  • Calendar of key events and deadlines, including a master schedule.

With expert guidance and a solid plan, you’ll be ready to launch a focused, inspired, and successful church capital campaign that fulfills both your financial goals and ministry mission.

 

Download Today  Step 8 – For A Successful Church Capital Campaign Prepare to Launch Your Capital Campaign